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Home Staging Statistics

What the data says about staging, sale price and time on market.

A staged interior used to illustrate home staging market data

73%

less time on the market for professionally staged homes

Real Estate Staging Association, consumer survey

6-20%

increase in the dollar value buyers offer

National Association of Realtors, Profile of Home Staging

81%

of buyers find it easier to visualize a staged property as their home

National Association of Realtors, Profile of Home Staging

586%

peak return on investment, reported as a high in one survey rather than a typical result

HomeGain selling survey, historical

These are national survey figures. Results vary by market, price band and property, and none of them is a forecast for a specific listing.

Online appeal

More than 90% of home buyers search online during their buying process. High-quality photos of staged homes significantly increase online interest, which is where nearly every showing now begins.

Room importance rankings

Buyers consider the following rooms most important when viewing a home:

  1. Living room
  2. Master bedroom
  3. Kitchen
  4. Dining room
  5. Bathroom

Focusing staging effort on these areas has the greatest impact on buyer perception.

Reduced negotiations

Staged homes face fewer buyer objections and lower demands for price reductions, because they present fewer perceived issues.

First impressions matter

Buyers form an opinion about a home within the first 7 to 10 seconds of viewing it. Staging makes sure that first impression is positive and memorable.